Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web



Download Content Strategy for the Web




Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
Publisher: New Riders Press
ISBN: 0321620062, 9780321620064
Page: 135


With more than a billion people using social media around the world, it's no surprise that everyone from big businesses to individual entrepreneurs are clamoring for the attention of an expanding online audience. Please, please, please could we stop talking about content strategy as if it only applies to the web design professional. The content strategy has relatively the new type of the discipline in the digital marketing. David McGillivray and the Big Lottery Fund Scotland to develop the web platform and social media content strategy for the Celebrate funding programme for the Glasgow 2014 Commonwealth Games. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. It's too limiting to constrain content strategy to the domain of web communications only. Tagged as linking, links, Web Content. Too often the focus is on technology and not on what actually matters, content. Hey, there, everyone who was in my content strategy workshop. (Complete deck is at the end.) Recommended books. Attracting inbound links from other websites is a great way to attract new visitors, and also sends a strong message to Google that your content is of high quality. Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. I just re-read Kristina Halvorson's “Content Strategy for the Web” and highly recommend it. Kathy Sierra famously summed up most marketing departments' approach to content in this slide: kathy sierra - How we treat customers. The official primer for the discipline of Content Strategy will soon be available for your reading enjoyment. Content Strategy for the Web by Kristina Halvorson. Heute möchte ich die Aufmerksamkeit auf ein Buch lenken, das bei mir neulich wieder auf dem Schreibtisch lag: Kristina Halvorson's Content Strategy for the Web. Content, besides being the sole reason for a website's existence, forms the root of all decisions about a website's form and purpose. The sans-strategic world lacks a great deal. Content strategy for the web by Kristina Halvorson is a must read for anyone developing digital services of any kind.